Apple had a considerable amount of credibility when they started they iPod "offensive" some years ago. So much credibility that people were willing to overlook critical customer-back stabbing such as the iTunes being DRM ridden
, the iTV (ooops, apple TV) being more expensive in Europe even if there's no content for it at all in most countries
!) or even the latest MobileMe quality problems
, not to mention the least than honest
statement by Apple about the "push
" feature in MobileMe.
Now, they've stooped to a new low
. They have started outright lying
(or "hiding the details" if you listen to PR).
Apple, come on! We love your products, but there's only so much back-stabbing we can take! Get your act together and start honoring your promises of creating great products for those of us that have a "digital life". Seriously, our patience is running out...
Labels: apple, customer, customer loyalty, lies, marketing, product design, quality