Apple vs. Nokia, spot the differences
Being in Finland I'd love for Nokia to continue to be a big player in the mobile phone and mobile Internet access market. I lover their N810 device (just don't get why they did not put a GSM chip in it...), and have been a loyal customer of their mobile phones.
But that is about to change (and I'm not talking about me being a customer). Indeed, more and more Apple is showing Nokia how late they are to the "consumer" game and to the whole "digital life" ecosystem. It's not enough to have a product, you have to have the right product, the one your customers want. Check this article for a comparison of Nokia's and Apple's stores in London. The pictures in the post say it all...
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23:04
But that is about to change (and I'm not talking about me being a customer). Indeed, more and more Apple is showing Nokia how late they are to the "consumer" game and to the whole "digital life" ecosystem. It's not enough to have a product, you have to have the right product, the one your customers want. Check this article for a comparison of Nokia's and Apple's stores in London. The pictures in the post say it all...
Labels: apple, experience, marketing, nokia, product, product design, productdesign, retail
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